Friday, 7 December 2018

What is Keyword Research and what are the benefits of SEO

Do you know about Keyword Research? To become a successful blogger, you must know what Keyword Research is and what are its benefits in Search Engine Optimization.

To get traffic on your blog, you have to focus on 2 things, the first is the high-quality article and the second is keyword research. If you pay more attention to these two things, then you do not need to do anything more in SEO to rank your post.

In my opinion, Keyword Research is the backbone of On-page and Off-Page Optimization.


What is Keyword Research and what are the benefits of SEO


There are millions of traffic coming from organic search on any website and very few in some of them, the main reason is the keywords you use. Basically, keyword helps you reach your post with a targeted audience.

What is Keyword Research

What is the keyword we must first understand? The keyword is a word, phrase, or short sentence through which we search about a particular topic on the search engine.

Note: We can say all those words and phrases as "keywords" when those words are being searched in large amounts in a month.

Example: If I search on Google, "Best Blogger in India" or just "SEO", then both of them are one keyword because people search over them. Likewise, there are millions more and more keywords, which people search every day with the help of Google or other search engines. Some of them are popular keywords that people search more and few are searched.


Keyword research is a process through which we find such profitable keywords that many people are searching about and how much competition is there on those keywords.

Note: Through a proper keyword, we can get more and more organic traffic from the search engine.

You will find many such keywords which have millions of crores of traffic, but keyword research is done so that we can find such keywords on which it is easier to rank them in the search engine along with good traffic.

If you type a word in Google search, then automatically show you many popular keywords related to that keyword, which are too much traffic and you can also select keywords for your blog.


What is Keyword Research and what are the benefits of SEO


Keyword research is mainly done for 4 reasons.
  • Find the Keyword Search Volume (Monthly Organic Traffic)
  • Check Competition
  • Find Profitable Keywords (CPC)
  • Search Engine Optimization

Keyword Search Volume

Keyword research is the main reason we find keywords that people are searching for and a lot of traffic is coming to them. Because the more traffic you get on your blog, then you can earn money.

But if you are using such keywords which are only 20 or 50 visitors coming in the month, then you will not get much benefit even if your blog is ranked first in your keyword.

                                                    Traffic = Money ($)

The ultimate goal of a blog is to earn money and to make money, you should have the maximum traffic. So, in keyword research, you choose a keyword that has a higher search volume.

Keyword Competition

All blogs or websites want to bring traffic to their post/page, so the higher the demand for the keyword, the more site they use in your blog. There are so many authority sites in which it is impossible for a new blogger to beat in the ranking. So whenever you select keywords for your post, always select less competitive keyword.

On Google's first page, there are only 8 to 10 result shows, and the first 3 of them is the most traffic. If you use a keyword with high competition, your post will not rank in Google, due to which organic traffic will not even come.

The best for a new blogger is that you always target low or medium competition keyword by post and post.

Find Profitable Keywords

AdSense is the main source to earn money from Blog. The ads are shown by Adsense in your blog work on the CPC model. How much money you will get to click on Ads depends on how much advertisers bid on a particular keyword. So choose a keyword that is profitable and whose CPC is good.

Ex: Suppose one keyword's CPC is 0.01, but there are monthly searches on 1000 and the second keyword has a CPC of 0.5 but its search volume is low. Here you can earn more money on lesser traffic than other keywords, compared to the first keyword.

You can also earn more money than always high volume keyword low volume and high CPC keywords.

SEO

We rank our search engine via SEO in the search engine. Search engines like Google work under an algorithm, that is, if we could explain to that algorithm that our post is about to rank and which keyword to rank then your post will improve.

Keyword Research is an art, you can not learn it in 1 or 2 days. Along with the experience, you will get better in this. If your article does not have good keywords, then it will not be able to reach your target audience.

Backlinko founder Brain Dean says "Without keywords, there is no such thing as SEO".

SEO of a post only works when you give it the right keyword. SEO for an article such as music without music

How do Keyword Research?

Usually, keyword research is a time-consuming process and it has no particular method. There are so many tools available on the internet that with the help of blogger keyword research. Some of them are free but for most of the tools, you have to pay.


              Keyword research Free Tools                                            Paid Tools

           Google Keyword Planner                                                   SEMrush

             Ubersuggest                                                                        Ahrefs

             Soovle                                                                                 Long Tail Pro

            Keyword Revealer                                                              Keywordtool.io

                                                                                                            KW Finder


If you do not have the money to invest, you can do keyword research with the help of Google keyword planner. Most bloggers use it and if you have money, then SEMrush and Ahrefs are the best tools for keyword research.

What can you do with these keyword research tools?
  • You can find related keywords according to your niche.
  • You can analyze the keyword's competition in the search engine.
  • Learn how monthly searches are done on Particular keywords.
  • Your competitor sites can analyze what keywords are ranked from.
  • You can select the best long tail keyword for your post.

In Keyword research, we are looking for keywords where traffic is good, competition is less in them and no authority site is doing the top of that keyword.

If you have a basic on-page optimization technique, then you can optimize these keywords by using them in your blog post.

Benefits of Keyword Research

1) The first keyword is the identity of your post, the search engine and the users know what your article is about.

2) With Keyword Research, you can target a particular traffic, that is why if you are doing affiliate marketing or digital marketing, then there is more conversion rate of traffic.

3) Keyword research helps us find such a topic in which we can leave thousands of websites behind and come up.

4) You already know what keyword you want to rank and who your competitor is. By analyzing them you can rank your article better in the search engine.

5) From Keyword research, you know about different types of keywords so that you get new post ideas for your blog.


I hope you have understood about keyword research through this post and you have understood its significance too. If you are not paying attention to the keyword before writing the article then it would be difficult for you to be successful in blogging. I would recommend that you start working on keyword research as soon as you work on it, you will gradually improve in it.

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