Sunday, 25 November 2018

How To Do Image Optimization For SEO

Image Optimization in SEO: If you want to go to image optimization for your blog, then you can read this post entirely. Most new bloggers do not know to optimize image properly, due to which their image is not search engine friendly and more organic traffic is not available on the blog.

Image optimization is extremely important for Blog's on-Page SEO. Many people search for images and if your blog's image ranks, you can get more traffic from it.

How To Do Image Optimization For SEO

With the help of Image Optimization Technique, you can make your blog's image search engine friendly, which will improve your blog's user experience, performance, and SEO.

Search Engine simply can not understand the image, by optimizing it, we can make it SEO friendly so that the search engine (Google, Bing, Yahoo etc) can understand it and include it in the search results.

Benefits of Image Optimization:

  • Image search easily ranks your blog, through which you can get traffic.
  • Blog loading time (website speed) decreases.
  • Blog's bounce rate is low, which increases the rank of the post.
  • The image is an important role in getting more clicks in social networking and marketing.
  • If a blogger uses your custom image in your blog using credit link, then you can get the backlink

How do I optimize the image for my blog, I am going to give it a complete step-by-step process so that you can make your image SEO friendly.

How to Image Optimization for Blog

To optimize the image properly, the process I mentioned here is to follow it completely. This is especially important for those who have created blogs on Blogspot. Because on Blogger you do not get any plugins, that is why you have to manually optimize the image of your blog.

Choose Right Images

You must have heard this saying, 'A picture is worth a thousand words', that means a picture is equal to a thousand words. For this reason, choose the correct image for your article, so that your post is more informative and the audience retention remains.

Never use the copyrighted image in your blog. Many bloggers use the image from Google search and use it on their blog which can be copyrighted.

From websites like Pixabay, FreeDigitalPhotos, Pexels, FreeImages, you can use stock images on your blog to download it in free.

If you come to a graphics design then it is best that you create custom images for your blog. You can do image design for your blog post in Photoshop or you can create a custom image from the platform like,

Rename Images

Be sure to rename it according to the keywords before uploading the image in the blog post. When you download an image from any websites, its name is something like "01asdk.jpg or 324rjw5.png". Such file names are not search engine friendly.

While renaming the image, use the main keyword in it. By having a keyword in the image, the search engine ranks it in a better way.

Ex- If you are writing the article "How to rank number one in google 2018", then the name of the image will be "rank-in-google.png" or "rank-one-in-google.jpg".

Type the name of the image in the small letter and use the word dash (-) in between.

Wrong Format: "03od2345pf.jpg", "Image optimization.png", "earnmoneyonline.png"

Perfect Format: "make-money-online.jpg" or "on-page-seo-guide.png"

Resize Image (Height & Width)

Resizing the height and width of the image properly is an important factor in image optimization, which most bloggers overlook.

Note- If you upload an image in your blog post and resize it in the post editor, whenever the browser loads this page, the image will first be loaded in the original dimension, then it will be resized. This will increase the loading time of your page. 

How To Do Image Optimization For SEO

Whenever you download an image, its dimension (height & width) can be higher, so it is important to resize before uploading to your blog. You can resize the image in a computer with the help of Paint tool or Photoshop. Apart from this, online help like PicMonkey and PicResize can also help.

According to me, do not keep the main image of the blog post more than 650 X 360 pixels. I use an image of 630 x 340 pixels in my blog post.

Image Compression

The more file size the image will take, the more time it takes to get your page loaded. For this reason, before uploading an image to a blog, its size must be compressed.

Try to keep the file size of your image within 50kb. According to me, use more than 80kb inside the image/screenshot. The more high-quality images you use, the more file size is.

There are many tools available online like TinyPNG, Optimizilla, image optimizer, which can help you to compress the image without even reducing it to 80%.

Note- If you resize the image properly and compress its file, your blog's loading time will increase up to 60%.

ALT Text

The search engine can not recognize the image and treats it like a blank space. Alt Text is used to describe your image. This tells the search engine that your image is here and what the image is about.

After uploading an image to a Blogspot blog, you can use title text and alt text as you go to Properties, as in the screenshot.

How To Do Image Optimization For SEO

If you have a blog on Wordpress then after uploading the image you will find the Alt Text box at the bottom right corner, here you can add alt text keyword.

In Alt Text, you use the main keyword or related keyword of your article, so that your image rank better in image searches.

To rank in search engine, writing a high-quality article is as essential, optimizing the image used in it is equally important. By following the steps above, you can optimize the image of your post.

Click below to learn how to image optimization for your blog post.

If you have any questions or suggestions related to How To Do Image Optimization For SEO, you can tell us in the comment below.

If you have found this post helpful, then do not forget to share it with your social media (Facebook, Twitter).

ALso, read- How to Become a Successful Blogger - Top 7 Proven Tips

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